How to write Seo friendly content

Writing an SEO-friendly article is a great skill as the writer has to write for both users and search engines. For this purpose, you need to know the application of basic techniques. This guide will teach you everything you need to know about SEO writing. I will explain what SEO writing is and the ten steps to ensure that each piece of writing is supportive of search engines.

You must have basic copywriting skills to write an influential article for SEO, and you don,t need to be an expert.

What is SEO Writing

SEO writing is a piece of writing that search engines can recognize easily. For this purpose, keywords have been added to the content appropriately.

How to write an SEO article

To become an SEO expert, you must adopt these ten measures.

1. Choose appropriate keywords

2. suitable page title.

3. Creation of SEO-friendly URL

4. Sufficient long content

5. Insert keywords in the first paragraph

6. Apply headings using long-tail keywords

7. Addition of LSI-related keywords in the content

8. Apply links to other pages on your website

9. Show your authority and expertise on the subject

10. Addition and optimization of images.

1- Choose appropriate keywords

Before starting content writing, it is necessary to choose suitable keywords.

It is essential for a simple reason. You need to write content around topics people search for; keyword searches enable you to find appropriate SEO-friendly keywords that people type in search engines.

The appropriate way to do this;

1. Search Google for your topic (general).

2. Visit the top 5 content and examine the writing they give for analysis.

3. Take every URL and, using SEMRUSH or (ahrefs, ubersuggest, etc.), search the keywords to which those pages rank and get more traffic.

4. Then, decide which main keywords you will target in your content, depending on the results.

5. Retake those keywords and search for the relevant LSI and suitable keywords.

Example

All the above steps I followed in an example while writing the post;

Searched on google using the keyword’ write for SEO.’

I analyzed the first result using SEMRUSH and found the keyword for my topic’s SEO writing.

Search keywords for your content

I searched keywords for my content and then used the Keyword Magic tool (utilizing the advanced filters feature) of SEMRUSH to search for others.

Find long tail- keywords to use in your post.

If you look closely at the content, you’ll see that these keywords are used in different places throughout the article.

Following this process, whenever you write new content, you help search engines better understand your content. If your content is according to the user s needs, it will lift your website to a higher ranking, more social media shares and incoming links.

2- suitable title page

Crafting a title page is the second step of SEO writing.

Selection of a suitable title is a crucial step for the success of your content or post, so give appropriate time for the crafting of a title that mainly includes;

· Inclusion of proper keywords.

· Must be distinctive for the website

· Maintain user s interest. It’s interesting for users to click

· Not more than 60 characters.

· Different from the title on the first page.

Never miss any step. Before crafting the title, open google, insert the keyword and examine the first ten titles.

Your goal is to create a unique title. Otherwise, you fail to get the top ten position as Google rarely shows pages with the same title in the first ten options. For example, look at the post’s title and notice how the main keyword and related are part of my post title.

3- Creation of an SEO-Friendly URL.

While creating your post’s permalink, ensure that it includes your target keywords and eliminates unnecessary words.

Try to have exactly match URLs where possible.

4- Sufficient long content

It’s time to start the content writing. You know the publication of your competitors, and you also know which keyword to use in your content.

The intent of the user?

You must ensure that your content meets your reader’s expectations for specific keywords.

For example, if you have to write an article about ‘SEO tools, you will observe that all results include a list of ‘free tools. It means google found that when users search for tools, they intend to browse free tools for the purpose.

Length of the article?

Your content must be long enough so that the user may comprehend it thoroughly and get in-depth and accurate information about the topic.

For some keywords and topics, the article’s length varies from 1500 to 2000 words; for other topics, just 800 words are pretty enough. It is the quality of the content, not the length, which is the ranking factor.

Content Quality Guidelines – Google

Numerous studies have shown that the ideal article length for SEO is around 1800 words, which is valid for many cases.

Longer articles allow you to use more keywords (without keyword stuffing), and they tend to do better on social networks.

But, these do not apply to all cases. I recommend finding the average length of the first ten results and trying to give some more content but better than the previously published ones.

5:- Insert your keywords in the first paragraph

Here is an excellent one for most SEO writers. Once you have finished the first draft, you need to go back and revisit your post introduction.

Your objective is to ensure that your desired keyword must include the opening para.

The reason is that Google gives more importance to the content high on the page than the content found down. The insertion of keywords in the first paragraph provides an essential clue to google which keyword is to associate with this page.

It’s also suitable for the users since you can help them understand that they are on the right page.

6- Apply headings using long-tail keywords

One of the characteristics of SEO-friendly content is that it’s easy to read by both search engines and users, and headings help in that direction.

Don’t be surprised, but most users won’t read your content; they will scan through it. By provision of headings, you help them to find the part they want.

Search engines use the same pattern, particularly for long-form content. They scan the page and look for certain elements to understand how a page is structured and what topics or keywords the content covers.

For further assistance, you must apply predetermined heading tags in HTML, such as h1, h2 and h3.

Usually, a page uses one H1 tag for the title, and the remaining content uses H2 and H3 for the main and subheadings, respectively.

To further improve your SEO content’s friendliness, try using some long-tail keywords in the headings. Please take a closer look at the headings of this article and notice how I have added long-tail keywords to my headings.

7- Addition of LSI-related keywords in the post.

Use of machine learning to google search algorithms(rank brain), google is striving hard to understand the desires of the searchers.

Understanding User desire

It means that for a given keyword, Google will look for the deeper meaning of the query and not just for exact match keywords.

As an SEO copywriter, you must add semantically related keywords to the post to help them. Semantic keywords have the same meanings. You can search keywords by using LSI Graph tools. Here is a screenshot of the LSI keyword for “SEO writing”.

LSI Keywords for SEO Writing

So, you need to naturally return to your copy and enrich it with LSI keywords.

8- Apply Links to other pages on your website

An internal linking process is one of the SEO principles that most SEO content writers forget. An internal link points to pages on the same site.

importance

new page, it has to match the topics of your website. This improves rankings and relevancy. One of the ways to inform Google that your content is relevant to the remaining site uses other internal links. However, they are not as powerful as SEO backlinks; Google still uses them to understand what the linked page is about, mainly if the correct anchor text has been applied.

They also assist users in acquiring more knowledge about the content.

Lastly, internal links are followed by search engine crawlers, leading to better crawling and indexing of many other sites.

9- Show your authority and expertise

To protect the quality of search results of the contents, Google algorithms detect which page demonstrates authority, expertise, and Trust in the given content. In SEO writings, this is known as E-A-T, a critical factor of SEO content and an indicator of content quality.

Here is the relevant quote from Google’s guidelines on the quality of the content.

How can you improve your SEO content for E-A-T?

Follow these simple guidelines:

· every page should have published the author’s name and bio (look how I am utilizing this in my content).

· A page must have links with trusted sources.

· Websites and pages must have incoming links from trusted and relevant sites.

So, revisit your content and ensure that it links to other trusted websites and that the author bio is clearly shown on all pages.

10- Addition and Optimization of images

Before you hit the publish button, ensure that your content includes optimized images.

Adding images to your content makes it more exciting and easier to read. While this is not directly relevant to SEO writing, it can help in several manners;

· Users share content with high-quality images on their social media accounts.

· You should use an image alt text to provide more clues to search engines regarding your post.

· While adequately optimizing your images, you have more chances of appearing in Google image search for your target (or related) keywords.

Key Learnings

Anyone can learn to write for SEO. It’s a skill that can quickly be learnt through practice and by following some fundamental SEO principles and rules.

If you are a freelancer, there are a lot of SEO writing jobs you can apply for. If you’re doing SEO for your website, learning how to write SEO content

The steps to follow are mentioned above; what you should not forget is always to put the user first. Your primary concern is providing content users want to read and then optimizing it for SEO.

This is why I have separated the process into several steps involving writing the content naturally and then revising it for SEO.

You can also use the same process as a checklist when optimizing content written by non-SEO writers. you everything you need to know about SEO writing. I will explain what SEO writing is and the ten steps to ensure that each piece of writing is supportive of search engines.

You must have basic copywriting skills to write an influential article for SEO, and you don,t need to be an expert.

What is SEO Writing

SEO writing is a piece of writing that search engines can recognize easily. For this purpose, keywords have been added to the content appropriately.

How to write an SEO article

To become an SEO expert, you must adopt these ten measures.

1. Choose appropriate keywords

2. suitable page title.

3. Creation of SEO-friendly URL

4. Sufficient long content

5. Insert keywords in the first paragraph

6. Apply headings using long-tail keywords

7. Addition of LSI-related keywords in the content

8. Apply links to other pages on your website

9. Show your authority and expertise on the subject

10. Addition and optimization of images.

1- Choose appropriate keywords

Before starting content writing, it is necessary to choose suitable keywords.

The appropriate way to do this;

1. Search Google for your topic (general).

2. Visit the top 5 content and examine the writing they give for analysis.

3. Take every URL and, using SEMRUSH or (ahrefs, ubersuggest, etc.), search the keywords to which those pages rank and get more traffic.

4. Then, decide which main keywords you will target in your content, depending on the results.

5. Retake those keywords and search for the relevant LSI and suitable keywords.

Example

All the above steps I followed in an example while writing the post;

Searched on google using the keyword’ write for SEO.’

I analyzed the first result using SEMRUSH and found the keyword for my topic’s SEO writing.

Search keywords for your content

I searched keywords for my content and then used the Keyword Magic tool (utilizing the advanced filters feature) of SEMRUSH to search for others.

Find long tail- keywords to use in your post.

If you look closely at the content, you’ll see that these keywords are used in different places throughout the article.

2- suitable title page

Crafting a title page is the second step of SEO writing.

Selection of a suitable title is a crucial step for the success of your content or post, so give appropriate time for the crafting of a title that mainly includes;

· Inclusion of proper keywords.

· Must be distinctive for the website

· Maintain user s interest. It’s interesting for users to click

· Not more than 60 characters.

· Different from the title on the first page.

Never miss any step. Before crafting the title, open google, insert the keyword and examine the first ten titles.

3- Creation of an SEO-Friendly URL.

While creating your post’s permalink, ensure that it includes your target keywords and eliminates unnecessary words.

Try to have exactly match URLs where possible.

4- Sufficient long content

It’s time to start the content writing. You know the publication of your competitors, and you also know which keyword to use in your content.

The intent of the user?

You must ensure that your content meets your reader’s expectations for specific keywords.

Length of the article?

Your content must be long enough so that the user may comprehend it thoroughly and get in-depth and accurate information about the topic.

Content Quality Guidelines – Google

Numerous studies have shown that the ideal article length for SEO is around 1800 words, which is valid for many cases.

Longer articles allow you to use more keywords (without keyword stuffing), and they tend to do better on social networks.

But, these do not apply to all cases. I recommend finding the average length of the first ten results and trying to give some more content but better than the previously published ones.

5:- Insert your keywords in the first paragraph

Here is an excellent one for most SEO writers. Once you have finished the first draft, you need to go back and revisit your post introduction.

Your objective is to ensure that your desired keyword must include the opening para.

It’s also suitable for the users since you can help them understand that they are on the right page.

6- Apply headings using long-tail keywords

One of the characteristics of SEO-friendly content is that it’s easy to read by both search engines and users, and headings help in that direction.

Don’t be surprised, but most users won’t read your content; they will scan through it. By provision of headings, you help them to find the part they want.

For further assistance, you must apply predetermined heading tags in HTML, such as h1, h2 and h3.

Usually, a page uses one H1 tag for the title, and the remaining content uses H2 and H3 for the main and subheadings, respectively.

7- Addition of LSI-related keywords in the post.

Use of machine learning to google search algorithms(rank brain), google is striving hard to understand the desires of the searchers.

Understanding User desire

It means that for a given keyword, Google will look for the deeper meaning of the query and not just for exact match keywords.

As an SEO copywriter, you must add semantically related keywords to the post to help them. Semantic keywords have the same meanings. You can search keywords by using LSI Graph tools. Here is a screenshot of the LSI keyword for “SEO writing”.

LSI Keywords for SEO Writing

So, you need to naturally return to your copy and enrich it with LSI keywords.

8- Apply Links to other pages on your website

An internal linking process is one of the SEO principles that most SEO content writers forget. An internal link points to pages on the same site.

importance

new page, it has to match the topics of your website. This improves rankings and relevancy. One of the ways to inform Google that your content is relevant to the remaining site uses other internal links. However, they are not as powerful as SEO backlinks; Google still uses them to understand what the linked page is about, mainly if the correct anchor text has been applied.

They also assist users in acquiring more knowledge about the content.

Lastly, internal links are followed by search engine crawlers, leading to better crawling and indexing of many other sites.

9- Show your authority and expertise

Here is the relevant quote from Google’s guidelines on the quality of the content.

How can you improve your SEO content for E-A-T?

Follow these simple guidelines:

· every page should have published the author’s name and bio (look how I am utilizing this in my content).

· A page must have links with trusted sources.

· Websites and pages must have incoming links from trusted and relevant sites.

So, revisit your content and ensure that it links to other trusted websites and that the author bio is clearly shown on all pages.

10- Addition and Optimization of images

Before you hit the publish button, ensure that your content includes optimized images.

Adding images to your content makes it more exciting and easier to read. While this is not directly relevant to SEO writing, it can help in several manners;

· Users share content with high-quality images on their social media accounts.

· You should use an image alt text to provide more clues to search engines regarding your post.

· While adequately optimizing your images, you have more chances of appearing in Google image search for your target (or related) keywords.

Key Learnings

Anyone can learn to write for SEO. It’s a skill that can quickly be learnt through practice and by following some fundamental SEO principles and rules.

If you are a freelancer, there are a lot of SEO writing jobs you can apply for. If you’re doing SEO for your website, learning how to write SEO content

The steps to follow are mentioned above; what you should not forget is always to put the user first. Your primary concern is providing content users want to read and then optimizing it for SEO.

This is why I have separated the process into several steps involving writing the content naturally and then revising it for SEO.

You can also use the same process as a checklist when optimizing content written by non-SEO writers.

Asif Hashmi